Apex Licensing

Written By Matthew

Apex was born inside the world of motorsport. It’s in our blood.

Our team brings decades of experience in licensing and brand management in the automotive and motorsports sector. We’ve lived the paddock, managed IP portfolios, led product launches, and navigated high-stakes negotiations.

  • Network: Global network of trusted licensees and manufacturing partners

  • Approach: Brand-sensitive, premium-first approach to product and storytelling

  • Our Team: Agile, expert-led team - no layers, no bureaucracy, just results

  • Focus: We only work with automotive and motorsport rights holders

  • Partners: Our partnership with Spark gives us access to an extensive archive of 3D car scans, available to support product development and ensure technical accuracy

We manage every stage of the licensing journey, from strategy & storytelling to contracts, compliance, royalty management, and brand protection.

  • Brand extension strategy

  • Product licensing & lifestyle partnerships

  • Heritage and archive monetisation

  • Joint ventures & co-branding programs

  • IP protection and brand integrity

Matthew https://www.teamtyrrell.com
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